Electronic Arts is one of the largest and most profi table third-party video game makers. Exclusive contracts with professional sports teams have enabled it to dominate the sports gaming market. But as gaming has shifted from consoles to laptops, phones, and tablets, it is struggling to stay relevant. Can EA regain the pole position in a crowded and contentious market?

Until recently, EA's devotion to sports games was a winning asset—it dominated the market as the world's largest videogame publisher. But over the course of a few short years, the gaming market radically changed.

Now EA fi nds itself in third place behind two strong competitors whose successes represent areas in which EA needs to double down to stay in the game.