How has Nordstrom managed to stay profi table heads and tails above the competition?

It brought time-honored retail practices—keeping customers happy and managing inventory tightly—

into a new era. Nordstrom hopes to inspire customer loyalty with its recent $150 million investment in an ultramodern inventory management system.

Th e upgrade, spearheaded by the fourth generation of Nordstrom family members in corporate leadership, accomplished two key goals: correlate purchasing with demand to keep inventory as lean as possible, and present both customers and sales associates with a comprehensive view of Nordstrom’s entire inventory, including every store and warehouse.