Imagine that you are the CEO of a company that has just one product to sell: You!

a. Review the Enterprise 2.0 SLATES principles in Figure 8-10 and assess how each could pertain to the selling of your “product”

(i.e., obtaining a quality job that you want). You can find the McAfee article at: http://sloanreview.mit.edu/the-magazine/

files/saleable-pdfs/47306.pdf.

b. Explain how you could use your social networking presence to facilitate Social CRM selling of your product.

c. Devise a creative and interesting way to use this exercise as part of your Social CRM offering.