Once a niche company operating in the northeast, Dunkin’ Donuts is opening hundreds of stores and entering new markets. At the same time, the java giant is expanding both its food and coff ee menus to ride the wave of fresh trends, appealing to a new generation of customers. But is the rest of the world ready for Dunkin’ Donuts? And can the company keep up with its own rapid growth?

Th e company is banking on mutually benefi cial partnerships to help it achieve widespread marketplace prominence. If Dunkin’

Donuts can fi nd the sweet spot by being within most consumers’ reach while falling just short of a Big Brother-

like omnipresence, the company’s strategy of expansion may well reward it very handsomely.