Read about RFM analysis in Q2 of Chapter Extension 15, if you have not already done so.

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Read about RFM analysis in Q2 of Chapter Extension 15, if you have not already done so.

Explain how you can use the basic reporting functions to generate an RFM analysis. Include in your explanation the sequence of sorting and grouping operations that would be needed to create an RFM report.

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Experiencing MIS

ISBN: 9780132667166

3rd Edition

Authors: David Kroenke

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