Suppose that a river rafting company starts a group on a social networking site for promoting rafting trips. Graham, a 15-year-old high school student who wants to be more grown up than he is, posts a picture of a handsome 22-year-old male as a picture of himself. He also writes witty and clever comments on the site photos and claims to play the guitar and be an accomplished masseuse. Are his actions unethical? Suppose someone decided to go on the rafting trip, in part, because of Graham’s postings, and was disappointed with the truth about Graham. Would the rafting company have any responsibility to refund that person’s fees?