When a Hong Kong firm makes an agreement with the Walt Disney Company to use the Disney

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When a Hong Kong firm makes an agreement with the Walt Disney Company to use the Disney logo and legally make jewelry in the shape of Disney cartoon characters, Disney is engaging in a form of international business known as ____________.

(a) exporting

(b) licensing

(c) joint venturing

(d) franchising

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Exploring Management

ISBN: 9781119704188

7th Edition

Authors: John R. Schermerhorn, Daniel G. Bachrach

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Question Posted: Apr 16, 2024 07:01 AM

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When a Hong Kong firm makes an agreement with the Walt Disney Company to use the Disney

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Exploring Management

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