1. Identify the main strategic issues facing ITV.

2. Suggest a number of strategic options that ITV might pursue.

3. Create tables to assess the SAFe of your strategic options (refer to Table 12.1).

4. Rank your strategic options and recommend a strategy for ITV to pursue.

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Does a proposed strategy address the key opportunities and threats an organisation faces? Suitability Does a proposed strategy meet the expectations of stakeholders? Acceptablity • Is the level of risk acceptable? • Is the likely return acceptable? • Will stakeholder reactions be positive? Feasibility Would a proposed strategy work in practice? Can the strategy be financed? • Do people and their skills exist or can they be obtained? Can the required resources be obtained and integrated?