1. In what ways (if any), do you think the strategy development process is different in a small business (as typified by Mormor Magda) from the process in a large organisation (e.g. Apple or Unilever)? Give specific examples to illustrate your answer.

2a. In the crowdfunding initiative, it was projected that Mormor Magda will grow from 1.7 MSEK (2014) to 6.8 MSEK (2017), with a profit of 0.4 MSEK. Outline the major challenges that Mormor Magda has to address in order to reach this target.

2b. Given these factors (identified in 2a), how do you think Angela should develop Mormor Magda’s strategy?

3. On Kickstarter.com (or a similar crowdfunding website), identify one project you would consider giving some of your money to. Why did you select this project? What was it about the campaign that persuaded you to part with your money?

4a. With the increase in the number of owners in the organisation, comment on the new role that Angela has to play as strategy developer and implementer of strategy i  the organisation.

4b. Angela has a different situation in her organisation now that she has an additional 142 owners who have invested in her business. What advice would you give to Angela regarding these new stakeholders? To what extent (if at all), do you believe the external pressure on the small business has changed?

5. With the stated goal of being sold in 200 stores, and distribution highlighted as a major issue, how would you suggest Angela go about developing an appropriate strategy?

6. A major challenge that Angela is facing is the entry of new competitors in the market. How could Porter’s five forces model explain the challenge Angela is facing? Does this model suggest a strategic action she should consider?