Based on information provided in Illustration Capsule 9.3, explain how Burts Bees CSR strategy has contributed to

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Based on information provided in Illustration Capsule 9.3, explain how Burt’s Bees’ CSR strategy has contributed to its success in the marketplace. How are the company’s various stakeholder groups affected by its commitment to social responsibility? How would you evaluate its triple-bottom-line performance?

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Crafting And Executing Strategy Concepts And Readings

ISBN: 9781259297076

20th Edition

Authors: Arthur Thompson, A. J. Strickland, John Gamble

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