Review the information in Illustration Capsule 4.1 concerning American Giant’s average costs of producing and selling a hoodie sweatshirt, and compare this with the representative value chain depicted in Figure 4.3 . Then answer the following questions:

a. Which of the company’s costs correspond to the primary value chain activities depicted in Figure 4.3 ?

b. Which of the company’s costs correspond to the support activities described in Figure 4.3 ?