Target (the U.S. discount retailer), H&M (the Swedish fashion clothing chain) and Primark

(the U.K. discount clothing chain) have pioneered “cheap chic”—combining discount store prices with fashion appeal. What are the principal challenges of designing and implementing a “cheap chic” strategy? Design a “cheap chic” strategy for a company entering another market, e.g. restaurants, sports shoes, cosmetics, or office furniture.