Which one of the following best describes the strategic approach your company is taking in trying to

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Which one of the following best describes the strategic approach your company is taking in trying to compete successfully on an international basis?

Multidomestic or think-local, act-local approach.

Global or think-global, act-global approach.

Transnational or think-global, act-local approach.

Explain your answer and indicate two or three chief elements of your company’s strategy for competing in two or more different geographic regions.

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Crafting And Executing Strategy Concepts And Readings

ISBN: 9781259297076

20th Edition

Authors: Arthur Thompson, A. J. Strickland, John Gamble

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