Earlier you met two members of the Public Relations Club’s executive committee: Wade and Rhea. Now let’s meet three other members: Sonya, Bob, and Eric. Each of these members has his or her own listening preferences, some of which may be seen in the case study. Rhea is a people-oriented listener, and Wade is an action- and content-oriented listener. Sonya is a content-oriented listener, Bob is a time-oriented listener, and Eric avoids listening situations but is required to show up and vote. Wade and Rhea do not get along at most meetings, often arguing over who should be supported by the group. Wade thinks that Rhea gets too upset when others are upset, and Rhea thinks that Wade is overly critical. Sonya is close friends with Eric, who often votes with Sonya. Bob contributes to the group only when he has something worthwhile to say and does so in a very precise fashion. He gets along well with Rhea and Sonya.
Imagine you are a community member who is interested in bringing Dr. Jessica McGehee, a leading authority on organizational branding, to the attention of the group. You would really like the group to sponsor a seminar with Dr. McGehee. You also know the group is low on funds due to the most recent expenditures, but Dr. McGehee will be in town and will be available. You know a generic presentation to the group will not work, so you decide to tailor your presentation to the listening preferences of the group.
1. Whom would you select as the target of your presentation, and why?
2. What specific strategies would you use in your presentation to appeal to those you believe you need to convince most?