Evaluate the common stock of Shamrock Incorporated as an investment. Specifically, use the two market analysis ratios to determine whether the stock increased or decreased in attractiveness during the past year. Assume that Shamrock Incorporated paid the full amount of preferred dividends.

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Net Income Total Dividends. Common Stockholders' Equity at Year-End (130,000 shares) Preferred Stockholders' Equity, 4%, $100 Par at Year-End.. Market Price of Common Stock at Year-End. 2010 2009 $117,000 $113,000 30,000 30,000 887,000 800,000 370,000 370,000 $ 9.40 $ 11.63