Identifying industries using common-size income statement percentages. Exhibit 3.30 presents common-size income statements for six firms. The six firms and a description of their operations follow.

a. Commonwealth Edison: generates and sells electricity to businesses and households in capital-intensive plants.

b. Delta Airlines: provides airline transportation services.

c. Gillette: manufactures and sells a variety of branded consumer personal care and household products.

d. Hewlett-Packard: manufactures and sells computers, printers, and other hardware.

e. Kroger Stores: operates a chain of grocery stores nationwide.

f. Kelly Services: provides temporary office services to businesses and other firms. Sales revenue represents amounts billed to customers for temporary help services and cost of goods and services sold include amounts paid to Kelly temporary help employees.

Use whatever clues you can to match the companies in Exhibit 3.30 with the six firms listed above. Explain your reasoning.

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Common-Size Income Statements for Six Firms EXHIBIT 3.30 (Problem 42) Sales Other Revenues (1) (2) (3) (4) (5) (6) 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% - 0.5 0.9 - T Cost of Goods and Services Sold (73.6) (81.4) (60.6) (63.0) (61.3) (34.4) Selling and Administrative Expenses (19.9) (14.1) (17.9) (24.0) (5.0) (40.9) Depreciation (2.1) (0.8) (5.1) (3.4) (8.7) (3.9) Interest (1.4) (8.0) (0.9) (7.3) (0.8) Income Taxes (1.4) (1.5) (3.3) (2.9) (6.7) (7.4) Net Income 1.6% 2.2% 5.6% 6.7% 11.0% 12.6%