Williams-Sonoma, Inc., is a specialty retailer of products for the home. The retail segment of the company’s business sells products through its retail concepts: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, and Rejuvenation. The direct-to-customer segment sells similar products through its direct-mail catalogs and e-commerce websites. Williams-Sonoma stores offer a wide selection of culinary and serving equipment, including cookware, cookbooks, cutlery, informal dinnerware, glassware, and table linens. In addition, these stores carry a variety of quality foods, including a line of Williams-Sonoma food products, such as gourmet coffees and pasta sauces. The Williams-Sonoma brand name is well known in the United States. Discuss why the company doesn’t report its brand name as an asset on its balance sheet. Is the company’s brand name reflected anywhere in its financial statements?