Golly Girls Clothing is a small retailer of clothing for girls ages 6-12. Gelly Girls differentiates itself from its competitors by providing custom tailoring. The company budget and actual results for the month of July are shown below:

The manager of the store is concerned about the profit earned in July, which is less than half of the budgeted profit. She has asked you to analyze the variances and identify areas that should be investigated further to determine why profits are not as high as expected. For the budget, Golly Girls assumes that all units sold will require custom tailoring at a cost of $5 per item; however, customer tailoring was provided on only 30% of the items actually sold.

a. Prepare a flexible budget for Golly Girls and identify key variances that should be investigated.

b. Provide potential reasons for the variances and suggestions that will help the company improve its profitability.

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Revenues Budget Actual Units sold 240 250 Retail sales $6,000 $6,100 Custom tailoring 1,200 400 Total revenues $7,200 $6,500 Expenses Cost of goods purchased $1,800 $1,850 Retail clerk wages 1,200 1,450 Tailor salary 1,500 1,500 Selling and admin. expenses 800 825 Total expenses $5,300 $5,625 Net profit $1,900 $ 875