As part of efforts to develop a revised Conceptual Framework for Financial Reporting , the IASB is currently investigating alternative approaches for measuring the assets and liabilities of reporting entities. In relation to asset measurement it appears that fair value is a favoured option of the IASB. In this regard, would researchers who embrace the view that accounting plays a vital role in reducing the contracting costs of an organisation favour the adoption of fair value in all situations? Carefully explain your answer.