If a company reports goodwill as an intangible asset on its books, what is the one thing

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If a company reports goodwill as an intangible asset on its books, what is the one thing you know with certainty?

(a) The company is a valuable company worth investing in.

(b) The company has a well-established brand name.

(c) The company purchased another company.

(d) The goodwill will generate a lot of positive business for the company for many years to come.

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Financial Accounting Tools For Business Decision Making

ISBN: 9780471691952

3rd Edition

Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso

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