Suppose a cereal manufacturer is considering a new cereal based on a new, yet to be released
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Suppose a cereal manufacturer is considering a new cereal based on a new, yet to be released feature film. What should the cereal manufacturer consider in assessing the risk associated with the future cash flows from this new cereal?
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Related Book For 
Financial Management And Analysis (Frank J. Fabozzi Series)
ISBN: 9780471477617
2nd Edition
Authors: Frank J. Fabozzi, Pamela P. Peterson
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