Why is the percentage-of-sale method of financial forecasting more popular in practice than methods based on return-on-investment

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Why is the percentage-of-sale method of financial forecasting more popular in practice than methods based on return-on-investment (ROI)?

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Financial Management Principles And Applications

ISBN: 9781292222189

13th Global Edition

Authors: Sheridan Titman, Arthur Keown, John Martin

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