C 1. IT, Inc., has adopted the balanced scorecard approach to motivate the managers of its product
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C 1. IT, Inc., has adopted the balanced scorecard approach to motivate the managers of its product divisions to work toward the companywide goal of leading its industry in innovation. The corporation’s selected performance measures and scorecard results are as follows:
Can you effectively compare the performance of the three divisions against the targets? What other measures mentioned in this chapter are needed to evaluate performance effectively?
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