10-2 Name and describe the types of costs marketers must consider when setting prices. Describe the types...

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10-2 Name and describe the types of costs marketers must consider when setting prices. Describe the types of costbased pricing and the methods of implementing each.

(AACSB: Communication) pg92

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Personal Finance

ISBN: 9780618938735

9th Edition

Authors: E. Thomas Garman, Raymond Forgue

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