2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the

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2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the colour of a piece of equipment). What are the potential benefits of the Industrial Internet for business buyers? pg92

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ISBN: 9780618938735

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Authors: E. Thomas Garman, Raymond Forgue

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2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the

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Personal Finance

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