Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform. Supply chains

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➤ Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform.

Supply chains and the value delivery network

(pp. 340–341) pg87 The nature and importance of marketing channels

(pp. 341–345) pg87

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Personal Finance

ISBN: 9780618938735

9th Edition

Authors: E. Thomas Garman, Raymond Forgue

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