What specific kinds of research can VisitScotland use to learn more about its customers preferences and buying

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What specific kinds of research can VisitScotland use to learn more about its customers’

preferences and buying behaviours? Sketch out a brief research plan for VisitScotland’s next project pg92.

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Personal Finance

ISBN: 9780618938735

9th Edition

Authors: E. Thomas Garman, Raymond Forgue

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