1. Look up examples of service companies with a very strong service brand. Using the dif ferent...
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1.● Look up examples of service companies with a very strong service brand. Using the dif ferent components of the service branding model (see Figure 8.2), discuss how these companies are able to build a strong service brand. Discuss the mix of promotion tools these companies are using to communicate the service brand to the external and the internal stakeholders.
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Related Book For 
Service Management An Integrated Approach
ISBN: 9780273732037
3rd Edition
Authors: Paul Gemmel, Bart Van Looy , Roland Van Dierdonck
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