Table 11-2: Satisfaction with forecasting methods (as a percentage of those re-

sponding). Source: Mentzer and Cox (1984).

and apply while its post-sample accuracy (see below) is often not better than that of much simpler methods, such as exponen-

tial smoothing. Wilson (1996) reports a higher satisfaction rate than that indicated in Table 11-2, but the reason is probably because many of his respondents were academics.