A customer who consistently buys Sony television whenever he or she needs to replace his or her

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A customer who consistently buys Sony television whenever he or she needs to replace his or her TV set demonstrates

a. the importance of trademarks.

b. the importance of trade names.

c. the importance of brand awareness.

d. brand loyalty.

e. brand equity.

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Foundations Of Business

ISBN: 9780538744515

2nd Edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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Question Posted: Sep 13, 2024 10:00 AM

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A customer who consistently buys Sony television whenever he or she needs to replace his or her

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Foundations Of Business

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