Design a survey to help the retailer improve customer service. (You may find it beneficial to work with the retailer and actually administer the survey to the retailer’s customers. Prepare a report of the survey results for the retailer.)

Surveys are a commonly used tool in marketing research.
The information they provide can reduce business risk and facilitate decision making. Retail outlets often survey their customers’ wants and needs by distributing comment cards or questionnaires. The customer survey (below) is an example of a survey that a local photography shop might distribute to its customers.