Examine a website such as Yahoo’s (www.yahoo.com)

and its various international versions that operate in other languages around the world. Compare their similarities and differences as best you can, even if you do not understand the individual languages.

A popular question debated among firms actively involved on the Internet is whether or not there exists a truly global Internetbased customer, irrespective of any individual culture, linguistic, or nationality issues. Does this Internet-based universal customer see the Internet and products sold there in pretty much the same way? If so, then one model might fit all customers. For example, although Yahoo.com translates its Web pages so that they are understood around the world, the pages look pretty much the same regardless of which international site you use. Is this good strategy, or should the sites reflect local customers differently?
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