Examine articles that profile at least three successes or failures in the following publications and highlight the main points that led to either result.

Business 2.0 (www.business2.com)

Red Herring (www.redherring.com)

Fast Company (www.fastcompany.com)

Finding capital for new business start-ups is never an easy task. Besides a good business plan, those seeking investor funds must be convincing and clear about how their business activities will provide sufficient revenue to pay back investors who help to get them going in the first place. To find out what others have done, it is useful to read histories of successful start-ups as well as failures in journals that specialize in this area. Visit the text website for updates to this exercise.