Heinz, IBM, and Xerox use a strategy that helps promote all their products. This strategy is called

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a. family branding.

b. generic brands.

c. store brands.

d. individual branding.

e. none of the above.

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Foundations Of Business

ISBN: 9780538744515

2nd Edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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Question Posted: Sep 13, 2024 10:00 AM

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Heinz, IBM, and Xerox use a strategy that helps promote all their products. This strategy is called

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Foundations Of Business

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