In addition to using the web and attending community meetings, what other external recruiting techniques would you suggest the aquarium use to attract volunteers?

Why?

From seals and sea turtles to porpoises and penguins, the nonprofit New England Aquarium in Boston houses an incredibly diverse array of the world’s sea life. The aquarium’s official mission statement is “to present, promote, and protect the world of water.” It also wants to appeal to a broad audience and build a work force of paid and unpaid staff that reflects Boston’s diversity.
Volunteers are a major resource for the New England Aquarium. Its staff of 1,000 volunteers contributes 100,000 hours of service yearly. Many high school and college student volunteers try out possible career choices. Adults with and without specialized college degrees (in fields such as marine biology and environmental affairs) volunteer their time as well. And the New England Aquarium’s internships offer college students and recent graduates hands-on experience in veterinary services, communications, and other key areas.