Prepare a detailed plan of action to improve the financial health of Park Avenue Furniture over the next twelve months.

This has been a bad year for Miami-based Park Avenue Furniture. The firm increased sales revenues to $1,400,000, but total expenses ballooned to $1,750,000. Although management realized that some of the firm’s expenses were out of control, including cost of goods sold ($700,000), salaries ($450,000), and advertising costs ($140,000), it could not contain expenses. As a result, the furniture retailer lost $350,000.
To make matters worse, the retailer applied for a $350,000 loan at Fidelity National Bank and was turned down. The bank officer, Mike Nettles, said that the firm already had too much debt. At that time, liabilities totaled $420,000; owners’ equity was $600,000.