Should businesses charge more for products that are produced using more costly but environmentally friendly methods such as wind power? Should consumers pay more for products that are not produced using environmentally friendly methods because of the potential for costly environmental damage? Explain your answers.

New Belgium Brewing (NBB), America’s first wind-powered brewery, aims to make both a better beer and a better society.
Founded by husband-and-wife entrepreneurs Jeff Lebesch and Kim Jordan, the company offers European-style beers under intriguing brands such as Fat Tire and Sunshine Wheat.
Lebesch hatched the idea for brewing his own beers after sipping local beers while touring Belgium on bicycle. Returning home with a special yeast strain, Lebesch experimented in his basement and came up with a beer he dubbed Fat Tire Amber Ale in honor of his bicycle trip.
By 1991, he and his wife were bottling and delivering five Belgian-style beers to liquor stores and other retailers in and around their hometown of Fort Collins, Colorado. Within a few years, sales had grown so rapidly that NBB needed much more space. Lebesch and Jordan moved the operation into a former railroad depot and then moved again into a new stateof-
the-art brewery.