To implement the marketing concept, the firm must mobilize its marketing resources to a. price the product
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To implement the marketing concept, the firm must mobilize its marketing resources to
a. price the product at a level that is acceptable to buyers and the seller.
b. provide a product that will satisfy the firm’s objectives.
c. minimize promotion.
d. reduce the number of distribution sites.
e. all of the above.
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Related Book For
Foundations Of Business
ISBN: 9780538744515
2nd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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