What are the major components of a marketing plan?

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Foundations of Business

ISBN: 978-1337386920

6th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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Question Posted: Apr 30, 2019 02:22 PM

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What are the major components of a marketing plan?

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A marketing plan is a written document that specifies the resources objectives marketing st...View the full answer

Foundations of Business

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