What are your marketing objectives? Include the following in your marketing objectives: Product introduction, improvement, or
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What are your marketing objectives? Include the following in your marketing objectives:
• Product introduction, improvement, or innovation
• Sales or market share
• Profitability
• Pricing
• Distribution
• Advertising (Prepare advertising samples for the appendix.)
Make sure that your marketing objectives are clearly written, measurable, and consistent with your overall marketing strategy.
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Related Book For
Foundations Of Business
ISBN: 9780538744515
2nd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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