What are your marketing objectives? Include the following in your marketing objectives: Product introduction, improvement, or

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What are your marketing objectives? Include the following in your marketing objectives:

• Product introduction, improvement, or innovation

• Sales or market share

• Profitability

• Pricing

• Distribution

• Advertising (Prepare advertising samples for the appendix.)

Make sure that your marketing objectives are clearly written, measurable, and consistent with your overall marketing strategy.

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Foundations Of Business

ISBN: 9780538744515

2nd Edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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