Why would Finagle A Bagel maintain a business-tocustomer

(B2C) website even though it is not yet set up to process online orders from individuals?

Finagle A Bagel, a fast-growing small business co-owned by Alan Litchman and Laura Trust, is at the forefront of one of the freshest concepts in the food-service business: fresh food.
Each of the twenty stores bakes a new batch of bagels every hour, and each receives new deliveries of cheeses, vegetables, fruits, and other ingredients every day. Rather than prepackage menu items, store employees make everything to order so that they can satisfy the specific needs of each guest (Finagle A Bagel’s term for a customer). As a result, customers get fresh food prepared to their exact preferences—whether it’s extra cheese on a bagel pizza or no onions in a salad—along with prompt, friendly service.