Coke, Pepsi and the new front in the cola wars The cola wars between Coca-Cola and PepsiCo may become even tougher as consumers seek out healthier alternatives to sugary soft drinks. But both Coke and Pepsi are getting higher prices for soda, thanks to new 8-ounce cans replacing the standard 12-ounce size.

Describe the cola wars that Coca-Cola and PepsiCo play as a game. What type of game is it? What are some of the strategies in the game?