2. Analyze Procter and Gamble’s profit margins and other measures of profitability before and after 2005. Have these measures of profitability improved since the acquisition of Gillette? You can find this data in the financial section on about the fourth page of Stock Reports.

Log onto the S&P Market Insight Web site, www.mhhe.com/edumarketinsight. Click on "Company," which is the first box below the Market Insight title. Type Procter and Gamble’s ticker symbol “PG” in the box and click on Go. This exercise is simply aimed at showing you a company that has made acquisitions in recent years. Click on “Stock Reports” and then click again on “Stock Reports” once the page opens. Scroll down to the second page and find a small section called Impact of Major Developments.