1. Describe how you would expect firms to interact with UPS. Use the steps in the B2B...

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1. Describe how you would expect firms to interact with UPS. Use the steps in the B2B buying process discussed in the chapter to facilitate your discussion.

2. Manufacturers, resellers, government, and auctioneers on eBay all have alternative delivery options. Describe some ways that UPS provides greater value to these various types of customers than its competitors can. (You may want to review its website at http://www.UPS.com.)

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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