10. Explain how the term quality has been used to differentiate products in the automobile industry in...

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10. Explain how the term quality has been used to differentiate products in the automobile industry in recent years. What are some makes and models of automobiles that come to mind when you hear the terms high quality and poor quality?

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Foundations Of Marketing

ISBN: 9781337614627

8th Edition

Authors: William M. Pride, O. C. Ferrell

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