A hotel runs several advertisements in the student newspaper of a local university, promoting its Sunday brunch

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A hotel runs several advertisements in the student newspaper of a local university, promoting its Sunday brunch menu. The ads increase the number of people visiting its restaurant, but only slightly. Is the campaign necessarily a failure? What other goals might the hotel have for this advertising campaign?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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