According to current research on competitive advantage, what are some of the shortcomings of Porters model?

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According to current research on competitive advantage, what are some of the shortcomings of Porter’s model?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Nov 09, 2018 10:36 AM

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According to current research on competitive advantage, what are some of the shortcomings of Porters model?

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Answer P orter s model has some shortcomings when it comes to predicting the success of firms For ex...View the full answer

Global Marketing

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