Cognos has developed a new business intelligence application that they would like to sell to some of

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Cognos has developed a new business intelligence application that they would like to sell to some of their existing customers. You are part of the sales team. How would your approach to selling to an existing customer be different than selling to a brand new customer?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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