Consumers use one of three decision-making processes when purchasing goods or services: routinized response behavior, limited decision

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Consumers use one of three decision-making processes when purchasing goods or services: routinized response behavior, limited decision making, or extended decision making. Describe three buying experiences you have had (one for each type of decision making), and identify which decision-making type you used. Discuss why that particular process was appropriate.

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Foundations Of Marketing

ISBN: 9781285429779

6th Edition

Authors: William M. Pride, O. C. Ferrell

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