Discuss why under-promising and over delivering is an important way to control the communication gap.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:24 AM

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Discuss why under-promising and over delivering is an important way to control the communication gap.

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By underpromising a company will have a much better chance to exceed customers expectations and ...View the full answer

Marketing

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